Last Saturday, Coach presented the house’s first virtual concert in South East Asia, in collaboration with Def Jam SEA, which aired across Malaysia, Singapore, Thailand and Indonesia. The Coach x Def Jam SEA virtual concert experience aims to bridge communities with its modern yet nostalgic approach to 80’s inspired music and its commitment to helping emerging and upcoming artists of the next generation.
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The virtual concert features a lineup of artists from Malaysia, Singapore, Indonesia and Thailand. All the artists were dressed in Coach’s Pre Fall 2021 collection for the event. Inspired by Coach Creative Director Stuart Vevers’ free-spirited vision for Coach, the collection playfully combines the house’s heritage in craft with the codes of American sportswear, introducing new remixed classics with an irresistible sports-meets-vintage spirit.
Performing alongside a display of vintage cars, the concert kicked off with an energetic set from Malaysia’s Joe Flizzow, SonaOne, SYA and YonnyBoii. Guests were treated to an exclusive performance of headliner Joe Flizzow’s hits “CIAO” and “Sampai Jadi”. Singapore’s artists Yung Raja, Fariz Jabba and ALYPH took centre stage to perform some of their acclaimed songs in a retro-inspired arcade. Headliner Yung Raja started his set with a performance of his latest hit “Mami” and the highly successful hit “The Dance Song”.
Indonesian rapper and headline act Rayi Putra, Ben Utomo and A. Nayaka continued the performances in the middle of an 80’s-inspired diner with renditions of their hit songs, with Rayi Putra performing “Apa Kabar?” and “Bagaimana Dengan Aku?”. Thailand brought a vintage record store to life with performances by headliner DABOYWAY, TARVETHZ and Pradaa where they concluded the concert with collaborative performances of their best songs. Headline act DABOYWAY closed the concert – with his hit song “Tonight” alongside his co-performers.
Experience the songs from the virtual concert with Coach x Def Jam SEA’s Spotify playlist here.
Read also: Coach’s Pre-Fall 2021 Campaign Starring Hari Nef, Dree Hemingway and Rickey Thompson
