Swiss Haute Horlogerie brand Audemars Piguet celebrated the grand re-opening of its flagship boutique in Singapore, located in Liat Towers. The new retail concept allows for an enhanced experience the Vallée de Joux in Switzerland, the birthplace of Audemars Piguet, with the blend of wood, metal and idyllic landscapes of Le Brassus.
The boutique is divided into two spaces: “The Manufacture” and “The House”. “The Manufacture” includes detailed product displays and a watchmaker corner. “The House” incorporates a full service bar and lounge inviting clients to relax.
To honour its new “Home Away from Home”, Audemars Piguet hosted a surprise cocktail party on the rooftop-carpark of Liat Towers, transformed for the occasion to bring the Le Brassus experience to Singapore. The event was attended by Chief Executive Officer of Audemars Piguet – Mr. François-Henry Bennahmias, Member of the Board of Directors – Mr. Oliviero Bottinelli, and Southeast Asia General Manager – Mr. Antonio Seward.
The limited edition Royal Oak Offshore Diver Chronograph was also presented at the party. Exclusively available in Audemars Piguet boutiques, the collection features funky watch colors such as deep blue, tangerine orange and bright yellow.
Audemars Piguet boutique: 541 Orchard Road, #01-03 Liat Towers, Singapore 238881
