K-pop Star Taeyang of Big Bang, South Korea’s famous boy group, becomes the latest addition to the singer-designer collaboration party. The 29-year-old born Dong Young-bae has partnered with Italian fashion house Fendi for an exclusive ‘Fendi for Young Bae’ capsule collection, launching on 27th July 2017 in Hong Kong simultaneously with the reopening of its men’s flagship at Landmark department store.
Bringing forth an array of jackets, T-shirts, hoodies, sneakers, backpacks, pouches and key charms, Creative Director Silvia Venturini Fendi and the Men’s studio merged the brand’s Fall/Winter 2017-18 Collection DNA with the artist’s signature icons such as daisy motif (the singer’s favourite flower) and statement slogans like “FAITH”, “GRACE”, “SAVED” and “PASSION”. Shearling jackets and bombers with rubberized accents are embroidered with visual grammar of Taeyang’s values and ethos, a translation of list of words of Fendi’s Vocabulary.
“Words like THINK, FAITH, GRACE , compose the FENDI VOCABULARY: very simple and common words that yet in their simplicity have a very important meaning that is going to be forever and that can help us in difficult moments”, said Silvia Venturini Fendi regarding the Men’s Autumn/Winter 2017 collection.
“I’m really glad I can work on this project together with Fendi and share this capsule collection, I think it’s a blessing. The daisy is my favorite flower, and SAVED, GRACE, FAITH, THINK, TRUTH, PASSION are the words that inspire me the most”, added Taeyang. Utilizing Taeyang’s favourite hue, the lineup consists of black as a basic shade accentuated by rich detailing with understated appeal.
Also, check out what goes on behind-the-scenes with an exclusive look below:
The one-of-its-kind collection will be available for pre-orders via Fendi’s official website starting from July onwards and in-store on 1st September 2017 at Fendi Pavilion Kuala Lumpur.
VIPs everywhere, we reckon it’s time to start saving our pennies.
(credit: WWD, Vogue Taiwan, Taeyang’s Instagram, Esquire Malaysia)
Read also: ZAYN x VERSUS: Must-Have Pieces To Nail The Millennial Athleisure Style
