PUMA has brought in cultural influencer, Grammy nominated, multi-platinum recording artist, Big Sean, as their new Creative Collaborator and Global Ambassador.
Big Sean will be working alongside PUMA’s team to design an exclusive collection that’s set to release in Spring 2018. He will also be the face of the next PUMA Classics campaign this summer.
Before the debut of his exclusive collection for Spring 2018, he will represent the brand utilizing styles from their Classics line – from the iconic PUMA Suede and Clyde to the forever fly T7 Track Jacket and Pant. He will be decked in PUMA for his upcoming ‘I Decided’ Summer Tour.
“We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music,” said Adam Petrick, PUMA’s Global Director for Brand Marketing.
”His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”
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