Just in time for the Raya season, BONIA has launched a special collection in collaboration with Malaysian model and actress Scha Alyahya. Available online and in stores starting 19 April 2021, the BONIA x SCHA collection introduces a selection of everyday essentials meant to empower the BONIA woman, including bags, scarves and footwear.
Curated exclusively by Scha Alyahya with BONIA’s team of designers, the collection takes cues from Scha’s personality and style, as well as the brand’s deep-rooted heritage in Italy. Each piece traces a love for Italian art and design, from figurative design influences and motifs, to the collection’s elevated re-editions of BONIA’s archival classics – Venice and Camilla.
“This collection is so close to my heart. The BONIA x SCHA collection brings together our unique styles in a way I couldn’t be happier with – each piece is bold, empowering, and undeniably cool. This is a collection of essentials to cherish for a lifetime” says Scha Alyahya.
“When we first started considering partnering with a celebrity, Scha Alyahya was at the top of our list. She’s everything we envision our BONIA woman to be – sophisticated, confident and one-of-a-kind,” says Datin Sri Linda Chen, Marketing and Communications Director at BONIA.
Lensed by photographer Chee Wei, the collection’s campaign takes Scha Alyahya to the set of an imagined 90s sitcom among the collection’s key looks – the Adjani Shoulder Bag, the Camilla Re-Edition in Crocodile Embossed Leather, and the limited-edition Crystal Venice.
Check out the BONIA x SCHA collection in boutiques and online at www.bonia.com.
Read also: Bonia’s Spring 2021 Collection “Objects of Desire” Celebrates the Finer Things in Life
