Taiwanese-born actor Eddie Peng returns as the face of BOSS Spring/Summer 2017 eyewear campaign.
The partnership between BOSS Eyewear and Peng started in Spring/Summer 2016. It is now the 3rd time Peng appears as the brand ambassador for BOSS eyewear.
Light, free and colorful, the new BOSS eyewear campaign takes a clear step into the new 2017 season. Shot by photographer Karim Sadli, the images show Peng set against a backdrop of a vast blue sky and transparent screens in vivid colors. Once more and for the 3rd Peng’s youthful masculinity is a seamless match for the campaign and the new eyewear collection.
Available in cool, matte colors, the new sunglasses and optical frames feature a cork insert on the inside of the aluminium temples. The highly elastic and water-repellent properties of cork and the cool yet elegant design make them the perfect fit for the upcoming summer season.
Read also: Eddie Peng X BOSS’s Fall/Winter 2016 Eyewear Campaign
Shot by photographer Glen Luchford, the new BOSS Eyewear Fall/Winter 2017 campaign once again stars Eddie Peng in the cinematic and evocative aesthetics of Old Hollywood movies reinterpreted for the modern day. The lightweight and sophisticated eyewear styles with ultrathin temples come in innovative material combinations and subtle colors. “This…
Taiwanese-born actor Eddie Peng returns as the face of BOSS Fall/Winter 2016 eyewear campaign. Marking the second time, where Eddie was shot by Inez van Lamsweerde and Vinoodh Matadin, the photoshoot took place in Padua, Italy. BOSS Fall/Winter 2016 BOSS eyewear campaign is portraying a more aesthetic and relaxed look than ever. Eddie embraces masculinity and…
The charming and dynamic Taiwanese-born actor, Eddie Peng has joined BOSS eyewear as the new face for the brand's Spring/Summer 2016 campaign. According to BOSS, he was chosen for his energy and modern style, which embodies the spirit of BOSS eyewear. The new styles Eddie Peng is wearing in the campaign visuals are…
