The worlds of fashion, film and music got up close and personal for the launch of BOSS THE SCENT for her – the first seductive fragrance for women from HUGO BOSS.
The launch event hosted by BOSS Womenswear Artistic Director, Jason Wu whose creative direction led the design of BOSS THE SCENT for her; was also joined by the two faces of the new campaign: British actor, Theo James and German model Anna Ewers as they welcomed guests to an elegant townhouse in Manhattan’s Upper East Side.
A glamorous line-up of guests, including close personal friends of Jason, gathered to mark the release of the sublime and captivating new female fragrance launching globally on August 1, 2016.
BOSS THE SCENT for her is inspired by the art of seduction and getting closer. The luxurious and sensual new fragrance is the inimitable female counterpart to the male fragrance, THE SCENT for him that was successfully launched in 2015.
