Following the announcement of Bradley Cooper as new brand ambassador in January, IWC Schaffhausen is strengthening the partnership by rolling out a comprehensive marketing campaign starring this four-time Oscar nominee in April. This is the first time that the Swiss luxury watch manufacturer has produced such an extensive on and of ine campaign with a single ambassador as the face of the brand.
Shot in the desert outside Los Angeles, the campaign features strong imagery such as Cooper on a motorbike in front of a vintage aeroplane. It underscores IWC’s appeal to free-spirited individuals who dislike borders and limits and are eager to take on challenges instead. With the Big Pilot’s Watch Edition “Le Petit Prince”, the advertisements also feature one of the most iconic timepieces from the Schaffhausen-based company.
The remarkable co-star of the campaign is the IWC Big Pilot’s Watch Edition “Le Petit Prince” (Ref. IW501002) on Bradley Cooper’s wrist. With an impressive case diameter of 46 millimetres, this timepiece features a characteristic blue dial, which has become the trademark of IWC’s special editions in tribute to Antoine de Saint- Exupéry’s most famous literary work. The watch is powered by the IWC-manufactured 52110-calibre movement, featuring an efficient Pellaton automatic winding system with ceramic parts. With the help of two barrels, it builds up a power reserve of 7 days and its soft-iron inner case provides optimal protection against magnetic fields.
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