Usher in the Year of the Snake with Braun Büffel’s empowering Lunar New Year 2025 campaign, “Midas’s Ecdysis”. Inspired by the snake’s natural shedding process, the campaign celebrates transformation, renewal, and growth. With the tagline “Shed the Old, Embrace the New,” Braun Büffel invites you to leave behind past challenges and step into a refined and prosperous future.
The Lunar New Year Limited Edition Collection is a curated lineup of versatile accessories crafted with meticulous detail. Featuring bold colours, functional designs, and luxurious materials, these limited-edition pieces embody elegance, versatility, and renewal—perfect for festive occasions and beyond.
In addition to the collection, Braun Büffel introduces exclusive, sustainably crafted mahjong gift sets, symbolising connection and prosperity. These timeless gifts celebrate tradition while embracing eco-conscious practices.
Braun Büffel is also launching “Golden Snake: Fortune’s Feast”, a digital game that reimagines the classic Snake game. Guide your golden serpent to collect auspicious items and grow stronger, symbolizing renewal and transformation. Participants can also win exclusive prizes, such as vouchers and discounts.
Ready to shed the old and embrace a stylish new you? The collection is available now online and in stores.
Read also: A Stylish Leap into the Lunar New Year 2025 with BONIA’s B-Prosperous Collection
