British actor and international film star Henry Cavill is the global brand ambassador for BOSS Eyewear starting from the end of May with the launch of the brand’s new campaign.
Art Director Ben Kelway created a clear and straightforward Pre-Fall 2018 campaign that instantly transmits the concept of concentration, drive and vision. Photographed by Paul Wetherell and styled by Beat Bolliger, the images fully focus on Henry Cavill and his look that is fueled by determination to achieve his goals. The images convey a clear and quite literal message: to sharpen the focus on what is important.
In the campaign, Henry Cavill wears optical and sunglass models from the current BOSS eyewear collection. The modern men’s sunglasses and optical frames are characterized by innovative details such as rubber frames in Havana nuances that are produced through an innovative fusing process. The lightness of the rubber provides comfort and flexibility.
Read also: Eddie Peng Continues as the Face of BOSS Eyewear Fall/Winter 2017 Campaign
