Continuing to celebrate community, creativity and the voices of the future, Burberry unveils its latest campaign. The campaign itself fosters a community – bringing together different creative spheres and juxtaposing figures from fashion, dance and sport. Dynamic, diverse and free, it is a unified world – a Burberry universe.
“This campaign is about looking forwards, looking to the future – inspired by youth, it brings together a community of different talents and worlds as one. United by passion, commitment and love, this campaign is a celebration of their dreams, of exploring and of always going beyond. It’s all about that fearless spirit and imagination when pushing boundaries, something that we hold so close to our hearts at Burberry.” – Riccardo Tisci, Chief Creative Officer
The uniting element is youth and exceptional creativity. The span of figures also finds an echo in society as a whole, as well as the communities encouraged by the youth initiatives Burberry is supporting in partnership with Marcus Rashford MBE – allowing people to achieve their full potential, to explore their dreams and to always go beyond.
The campaign film, created in collaboration with Megaforce, unlocks this idea, transporting the viewer from the everyday to the extraordinary, allowing them to explore a new fantasy. Directed by Katelin Arizmendi and choreographed by (LA)HORDE, a troupe of four young dancers explore a modern reconfigured British landscape, a choreographed terrain journeying from city to sea. Alongside the film, behind-the scenes content champions the community of young dancers – Kevin Bago, Robinson Cassarino, Chantel Foo and Zhané Samuels – showcasing their characters, their personalities, their hopes and dreams.
The stills imagery, photographed by Rafael Pavarotti and styled by Ibrahim Kamara, reflects the film’s fusion of different worlds: instead of land and sea, it is the combined creative realms of sport, high fashion and dance. The dynamic images feature a frieze of models and dancers alongside Marcus Rashford MBE – his debut in a fashion campaign. The imagery celebrates the community around Burberry: blurring boundaries, crossing divides, bringing people together.
