The chief creative officer of Burberry, Riccardo Tisci has worked with British graphic designer Peter Saville, best known for his iconic album cover creations, to develop a new logo, and a monogram for Burberry that spells out TB – after the founder of the brand Thomas Burberry. This is the first time in 20 years that the brand changed its brand identity.
“The new logotype is a complete step-change, an identity that taps into the heritage of the company in a way that suggests the twenty-first-century cultural coordinates of what Burberry could be,” said Saville.
Along with the monogram the pair designed a new logo for the company in a sans serif font. It will replace the Burberry Equestrian Knight logo with its bespoke Bodoni font, which had been used by the clothing company since 1901.
“Historically, Burberry’s logotype was appropriate to the trench coat’s utilitarian nature,” Saville added. “Burberry needed an identity that is fluid and able to cross over into all the categories that are required of a big luxury clothing and accessories brand – something to transcend the company provenance without denying it.”
The new TB monogram will appear both on its own or as a repeating pattern. Tessellated, the interlinked T and B echoes the brand’s iconic tartan print.
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