Burberry opened the doors to Makers House, its new show venue in the heart of Soho, starting a week long programme of activities with the presentation of its inaugural straight-to-consumer collection tonight.
The entire collection including the make-up look premiered today, is now available to purchase globally, including through Burberry’s physical and digital retail network, shipping to over 100 countries.
The brand’s September 2016 collection was unveiled in full tonight for the first time on the runway which spanned across three rooms painted in dusty hues of pink, green and yellow, echoing the colour palette of the collection. The walls of the venue were kept bare, nodding to the past and to the people who had inhabited the building before. Elements inspired by interior designer Nancy Lancaster were found throughout the space, including cornicing on the doorways, fabric-covered benches and the hand-woven carpet that was laid throughout featuring a pattern based on a ceiling tile found in a house she had updated.
A 21-piece orchestra accompanied by pianist Rosey Chan and vocalists, performed ‘Reliquary’ a score written by British composer Ilan Eshkeri, exclusively for the show. The full show soundtrack is available to purchase now through the iTunes store and for streaming through the Burberry Apple Connect page on Apple Music.
Guests attending the show at Makers House included actors Lily James, Felicity Jones, Jenna Coleman, Nicholas Hoult, Kris Wu, Freida Pinto, Vicky Zhao, Charlotte Le Bon, Jeon Do-yeon, Anya Taylor-Joy, Joe Alwyn, Ella Purnell, Burberry models Edie Campbell, Cara Delevingne, Jourdan Dunn, Amber Anderson and Clara Paget, as well as Mario Testino, Steve McQueen, Tom Harper, Alexa Chung, Poppy Delevingne, Adwoa Aboah, Lady Amelia Windsor, Sandy Powell, Luke Edward Hall, Olivia Palermo and Huda Kattan.
Related: Watch Burberry Debut Its First See-Now-Buy-Now Collection Live
