Last month, Calvin Klein debuted its Calvin Klein Jeans and Calvin Klein Underwear Fall 2020 campaigns in Asia with a star-studded line-up, featuring musician Lay Zhang, celebrity couple Hyun A and DAWN, as well as actor Greg Hsu, Chingi Tian, Eunwu Park, Hang Yu, Jiwon Oui, Ruiqi Jiang and Ryan Xie.
Shot by renowned photographers Trunk Xu, Jumbo Tsui, Janghyun Hong and Giseok Cho, the campaign cast is captured in stripped-back settings – lounging on beds and on couches – for an authentic look at each personality. The campaign highlights the latest Fall collections, from Calvin Klein Underwear including ICON and PERFECTLY FIT FLEX, and BODY STRETCH from Calvin Klein Jeans.
Real and unfiltered, the new campaigns are an intimate look at the campaign cast and a call-to-action to share your unfiltered self through the ME IN #MYCALVINS platform.
Read also: Spring 2019: Calvin Klein Jeans and Calvin Klein Underwear
