When it comes to fragrance, the main thing that immediately caught our attention was the bottle. And in the case of Carolina Herrera’s new fragrance — GOOD GIRL is undoubtedly an attention grabber.
Carolina Herrera new fragrance GOOD GIRL is currently the brand’s biggest fragrance launch in 14 years and the first new pillar to be introduced since 2007.
GOOD GIRL is an ultra-feminine fragrance that embraces the modern women of today. The ad campaign with the tagline of “It’s So Good to Be Bad” revels the good girl’s unapologetic duality – her femininity and sensuality, her timeless elegance and casual irreverence, her hopeless romance and fearless independence. The House of Herrera has created a fragrance that captures and celebrates her glorious, high-spirited duality.
Give a girl the right shoes and she can conquer the world. Every girls knows this famous quote from Marilyn Monroe. With this quote as inspiration, GOOD GIRL was born, in the shape of a luminous, blue bottled shaped stiletto.
The fragrance includes notes of tuberose and jasmine sambac given an edge with the addition of cocoa and roasted tonka beans. Both fragrance and bottle express the sensual, confident, feminine and powerful nature of the woman who wears GOOD GIRL.
Supermodel Karlie Kloss fronts the campaign of GOOD GIRL FRAGRANCE. Amplifying the campaign and telling the final piece of the GOOD GIRL story so powerfully – and delightfully – is a short film that boldly expresses the GOOD GIRL experience.
The film, to the soundtrack of Chris Isaak’s “Baby Did a Bad Bad Thing” opens to the skyline of New York City at dusk as Kloss dresses in a long, black sequined, side-slit Carolina Herrera dress, and the high stiletto for the night. She struts the streets of New York, a woman with a mission, on her way to a very important date. With the energy of a movie superhero, she impacts everyone and everything she passes: cars collide, newspaper stands bursts, and men are mesmerized by her presence. Alluring, provocative, amusing and memorable, the film delivers the GOOD GIRL message #GOODTOBEBAD.
Carolina Herrera GOOD GIRL fragrance is now available at counters in department stores and Carolina Herrera boutiques nationwide, for RM 240 (30ml), RM 348 (50ml), RM 460 (80ml).
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