This Raya season, Crocs celebrates the diversity of the Muslim community and self-expression through its recognisable clogs, slides, and Jibbitz charms, alongside an empowering multi-channel campaign “Share the Joy”. The campaign reflects Crocs’ mantra of Come As You Are by bringing to life the themes of reflection, diversity, and celebration with loved ones.
Crocs is offering a festive collection of their classic shoes for celebrating Ramadan and Raya. The range includes Classic Clogs, Platform Clogs, Kids’ Clogs, Classic Crush Sandals and Classic Crush Clogs. The shoes can be customized with Jibbitz™ charms that are priced at RM29 per piece. The footwear is available in a variety of eye-catching colors and patterns.
Crocs has launched a campaign called “Share the Joy” that celebrates the diversity of the Muslim community. The campaign includes a hero film created in partnership with Stereo and Muslim Sisterhood. The multi-channel activation aims to promote inclusivity through an authentic lens, reflecting Crocs’ mission of encouraging everyone to be comfortable in their own shoes.
Muslim Sisterhood is a powerful global movement which aims to challenge outdated rhetoric and push for Muslim inclusivity in mainstream media, forging a new dialogue through its art and workshops. The campaign puts the spotlight on friends and family providing space for joyful togetherness while wearing Crocs’ collection.
Crocs Classic Clogs, Classic Platform Clogs, Classic Crush Sandals and Jibbitz™ charms are available at all Crocs retail stores nationwide and online at its official store at Lazada and Shopee.
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