Coach latest version of the coveted Coach Swagger, The Butterfly Applique Swagger, is fronted by Chloë Grace Moretz, who has been the ambassador of the brand for the past two years. The Hollywood rising star is modern, genuine, and innately cool, which perfectly embodies what Coach brand stands for today.
The bag features bold statements and designs, reflecting the swagger from the spirited energy of New York City. With each bag holding up to 16 butterfly appliqués, each leather butterfly are embossed, painted and riveted with colours and patterns.
Shot on location in Greenpoint, Brooklyn by Steven Meisel, the campaign was styled by Karl Templer, and art direction by Fabien Baron.
