Coach Presents An American Gothic Fairytale

In a beautiful ode to the dark, dreamy romance of Stevie Nicks mixed up with Axl Rose’s rock swagger, Coach Pre-Fall 2018 collection is born. The offering presents an American-gothic fairytale, a technicolor take on nature – spooky “Painted Ladies” houses hiding in the woods, poison apples and leaves gathered along the way, make for a gentle, playful melancholic charm.

Exploring a uniquely American approach to craftsmanship with artisanal detailing on nostalgic wardrobe pieces symbolic of rock and roll history, features such as studding, fringing, whipstitching and patchwork – techniques learned and passed down through generations are recontextualized and applied with an elemental, “handmade” quality to leather and denim. It is a celebration of imperfections and the idiosyncrasy that comes with personalization. The iconic Bonnie Cashin’s Duffle is also reborn with a new funky attitude.

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For more info, visit coach.com.

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