Coach will launch its new signature fragrance – Coach the Fragrance in Malaysia in October 2016. The Fragrance is designed as a scent that will convey the spontaneous energy and cool vibe of New York City.
Coach The Fragrance is a fragrance that represents Coach’s free-spirited attitude… a scent that is individual, authentic, and cool ~ according to Stuart Vevers, the creative director of the house.
Although it bears the same name as the 2007 edition, the new Coach the Fragrance is completely a different creation in terms of composition and bottle.
The fragrance’s composition is floral with vibrant top notes of raspberry leaf, pink pepper and pear, whilst the heart includes an authentic accord of Turkish rose, laid on the base of suede musk and sandalwood, to create a vibrant aspiring yet feminine sensual scent.
The fragrance is housed in a solid elegant glass bottle with the signature Coach design details: a leather tag hangs from its side, the iconic turn-lock Coach handbag closure is turned into an atomizer, and the horse and carriage emblem is engraved on the glass of the bottle.
As we featured earlier, the actress Chloë Grace Moretz has been chosen as the face of the new fragrance and the campaign shot by Steven Meisel.
Coach The Fragrance will debut in Malaysia in October 2016 in all Coach stores, for RM399 (90ml), RM299 (50ml) and RM189 (30ml).
Related: Chloë Grace Moretz as the Face of Coach the Fragrance
