Coach Inc., New York-based fashion company that owns famous fashion brands e.g. Coach, Kate Spade and Stuart Weitzman, will be changing its name to Tapestry Inc., by October 31, 2017. The change of name is part of the company’s repositioning initiatives to better reflect the values of the brands under its corporate umbrella. Though the mother company is changing its name, all of its brands – Coach, Stuart Weitzman and Kate Spade, will stay the same.
Victor Luis, Chief Executive Officer of Coach, Inc., said, “In Tapestry, we found a name that speaks to creativity, craftsmanship, authenticity and inclusivity on a shared platform and values. As such, we believe that Tapestry can grow with our portfolio and with our current brands as they extend into new categories and markets. The name embodies our creative brand-led and consumer-focused business, while also representing the deep heritage of the group. Most importantly, we are establishing a strong and distinct corporate identity, which enables our brands to express their individual personalities and unique language to consumers.”
The leadership team at Coach, Inc. partnered with renowned brand agency, Carbone Smolan Agency on all aspects of the rebrand.
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