This year, Coach’s Mother’s Day campaign features the appearances of its Coach Family including Jennifer Lopez, Kōki, Yang Zi, Paloma Elsesser, Ciara Wilson, Andie MacDowell and their respective family members. Presented in a series of short films and photographs on Coach’s social channels with aim to highlight the bond between mothers and their children, the series also encourages members of the Coach community to share messages of gratitude for the mothers in their lives.
In the Coach Mother’s Day campaign, Coach’s archive-inspired Willis and Ergo bags and the house’s new Field Tote in Signature jacquard are the highlights. These exclusive Mother’s Day collection is available at all Coach stores from April 2021.
Shoppers can experience the joy of spring and mother’s day in stores. In celebration of the upcoming Mother’s Day, Coach will be setting up pop ups at at Sunway Pyramid from April 26 to May 2 and Suria KLCC from May 3 to May 9. Shoppers who visit the pop ups will receive a mini flower bouquet giveaway in all Coach stores with any purchase during the weekends from April 30 to May 3 and from May 7 to May 9, 2021.
On top of that, from April 19 until May 9, 2021, you can customise a digital greeting card to your mother at https://mothersday.coachexperiencemy.com/ and redeem a gift in-store upon showing the digital card.
