Coach recently announces its global advertising campaign for Spring 2018 with artist Keith Haring’s much-loved illustrations at the heart of the season’s offering. Bold, offbeat and youthful, the campaign shot by Steven Meisel portrays the grit and glam of New York City.
With Haring’s democratic and accessible take on art, naturally Coach’s remarkable leathers act like natural canvas to Haring’s recognizable graphics. A certain tomboyish femininity materialized in the women’s ready-to-wear collection particularly with antiqued crystals on sheer tees, satin bomber jackets with rose gold rivets and silk and lacetrimmed slip dresses that razzle-dazzle. Leather goods, shearling and Western booties are incorporated to upscale the nostalgic ethos.
Meanwhile, Keith Haring graphics are abandoned throughout men’s relaxed collection with occasional Hawaiian prints in outerwear. Highlights include soft suede jackets, key bags of the season – the Bleecker backpack and Metropolitan Portfolio and, for women’s, the Camera Bag and the Mailbox – a re-edition of an archival Coach style first introduced in 1972.
“The further extension into ready-to-wear this season has been very much inspired by our Coach girl gang—the way that they wear, party and live in our clothes,” says Coach Creative Director Stuart Vevers. “I love that sort of undone, unprecious glamour and sensuality—it feels very true to the house.”
The house is also introducing a new Spring addition – the Signature – an iconic Coach pattern remixed for the modern girl and guy with a nostalgic feel – juxtaposed with Keith Haring’s artwork, attitude packed Tea Rose rivets and bold hardware.
“With Coach Signature, I liked the idea of customizing it and making it into a canvas for something really personal,” said Vevers. “We’ve taken the familiar and subverted it with a downtown attitude—the unexpected juxtaposition feels very much for today.”
Read also: Selena Gomez’s The Busy New Yorker In Coach’s Fall 2017 Campaign
