Coach has officially dropped their latest campaign “Not Just For Walking”, putting the spotlight on their newly launched Soho Sneaker — and it’s everything we didn’t know we needed! Starring a vibrant cast like singer-rapper Audrey Nuna, model Giovanna Ramos, basketball star Tahaad Pettiford, WNBA champ Satou Sabally, and NASCAR racer Toni Breidinger, the campaign celebrates sneakers not just as a style statement, but as a true expression of who you are.
Directed by renowned filmmaker Colin Tilley and captured through the playful lens of photographer Chris Maggio, the campaign showcases the Soho Sneaker fitting into everyday life — from spinning it like a basketball to using it as a backstage doorstop. It’s real, it’s relatable, and it’s all about embracing your multi-faceted, wonderfully messy, ever-evolving self.
Debuted first on the Coach Spring 2025 runway, the Soho Sneaker is inspired by late ‘80s and early ‘90s cross-training kicks but given a fresh NYC twist. Designed for movement, self-expression, and everything in between, it embodies the creative energy of Soho — and by extension, you.
Ready to move through life your way? The Soho Sneaker is made for every version of you.
Read also: Coach Brings a Taste of Americana to Sunway Pyramid with New Coffee Shop
