Coach Unlocks Your Courage with Fall 2024 Campaign

Coach has launched its latest campaign, “Unlock Your Courage,” featuring a star-studded cast of global ambassadors. Elle Fanning, Charles Melton, Nazha, and Storm Reid join returning Coach Family members Jayson Tatum, Kōki, and Youngji Lee for this inspiring campaign.

The campaign highlights the importance of embracing authenticity and self-expression, challenging the notion of perfection. Coach’s Fall 2024 collection, showcased in the campaign, embodies this message through its vibrant designs and youthful spirit.

Creative Director Stuart Vevers emphasized the balance between romance and reality in the design process, aiming to capture the “lived-in but compelling aesthetic” that defines New York City. The campaign films, directed by Camille Summers-Valli, feature Coach bags as catalysts for the characters’ transformations, symbolizing the power of self-confidence.

The campaign also introduces the new Times Square Tabby bag, a highlight of the Fall 2024 collection. This iconic silhouette, along with the Brooklyn bag, reflects Coach’s American design language and youthful interpretations.

“Unlock Your Courage” is a continuation of Coach’s “Find Your Courage” and “Wear Your Shine” campaigns, grounded in the brand’s vision of Expressive Luxury. By encouraging self-expression and authenticity, Coach aims to inspire its consumers to embrace their individuality.

Coach Fall 2024 collection available now in-store and online at malaysia.coach.com.

All videos and photos courtesy of Coach.

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