Coach launches the Coach x Jean-Michel Basquiat collection with a global campaign starring faces of the house Jennifer Lopez, Michael B. Jordan, Jeremy Lin and Yang Zi, as well as beauty entrepreneur and Basquiat’s niece, Jessica Kelly, and other members of the extended Coach family.
The collection, which debuted on the runway last February as part of Coach’s Fall 2020 collection, introduces Basquiat’s artwork and values to a new generation through the lens of family, those we’re born into and those we choose.
The campaign presented the story of creative families united by shared beliefs and purpose to spotlight Basquiat’s vision of bold expression, activism through art, and his desire, as he once said, to “be part of the family of artists.” A series of short social-first films had been introduced in which the cast discuss the importance of family, art and Basquiat’s legacy, inviting community members to join the conversation.
Coach x Jean-Michel Basquiat collection will be available at all Coach stores from 15 September 2020 onwards.
