American sportswear brand, Columbia, is expanding its market in Malaysia with the opening of a brand-new Columbia store at Mid Valley Megamall KL, marking the third store launch in Malaysia since October 2023, following successful debuts in Suria KLCC and Bandar Bukit Jalil.
GMG, the driving force behind this exciting arrival, celebrates a strategic expansion, solidifying Columbia’s presence in Southeast Asia’s dynamic market. “We’re thrilled to ignite the inner adventurer in Malaysia’s active communities,” says Carl Masterman, President of Sports at GMG, “and journey with them wherever their escapades take them.”
Founded in 1938 with a passion for the Pacific Northwest, Columbia crafts innovative activewear tested in the crucible of nature. Columbia’s patented technologies like Omni-Heat™, Omni-Tech™, and Omni-Wick™ ensure you’re ready for any weather, any terrain.
Columbia wants to empower Malaysians to step outside their comfort zones, connect with nature, and push their personal boundaries. Through engaging initiatives like hiking sessions, outdoor events, and product education workshops, they’ll help you discover the joy of adventure and explore your own backyard.
In celebrating of their grand launch, Columbia hosted a thrilling roadshow at Mid Valley Megamall from January 10th to 14th. With a “rugged outdoors” set-up, patrons were able to challenge themselves in the Columbia Rain Room, test their knot-tying skills, and pack their way to victory in the Rapid Packing contest. Exclusive merchandise and personalized paracord keychains were given to those who rise to the challenge.
Don’t let the concrete jungle hold you back. Join Columbia on their mission to explore, discover, and conquer. Visit @columbiasportswear_my to learn more and start your next adventure today!
Visit Columbia’s new store at T-225A, 3rd Floor, Mid Valley Megamall KL or online at @columbiasportswear_my to learn more about their products and let the adventure begin!
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