Coach, the luxury fashion house, has launched a new sub-brand called Coachtopia, which focuses on circular craft and collaborative creativity. The brand aims to advance the circular fashion system and has been built with circularity in mind from the outset. Initially launching in the United States, Canada, and the UK, Coachtopia will expand to Asia later this year.
Coachtopia’s Made Circular design philosophy incorporates three principles that inform how the sub-brand designs, crafts, and reuses products. The brand aims to reduce the creation of new materials by crafting with waste and designing products that can be remade, reimagined, and recycled. The ultimate goal is to create beautiful products that have a significantly reduced impact on the planet compared to conventional luxury items.
Coachtopia launches today with an all-gender collection of bags, accessories, ready-to-wear and footwear made with recycled, repurposed and renewable materials, and will continue to innovate through limited drops of experimental products that push circular craft ever further.
Coachtopia is designed for and with a new generation of consumers who are passionate about addressing the climate crisis and determined to drive change. The brand is resetting the paradigm between brand and consumer, co-creating a new brand in collaboration with a growing community of Gen Z individuals. Members of the Coachtopian community have been actively involved since its founding days, sharing their perspectives on circular fashion and shaping concepts. As part of its mission, Coachtopia is investing in this next generation of talent through collaborative programs, harnessing and showcasing new talent to find solutions to the problems facing fashion.
Coachtopia is working to create an entirely new world within Coach – an agile start-up with a mission to reimagine the end-to-end system. It is inviting a growing community of hundreds of Gen Z individuals to collaborate on products, take center stage in content and campaigns, and reimagine the future together.
Coachtopia is available now on coach.com in the US, Canada and UK and in Selfridges, London. To learn more about Coachtopia and its processes, visit coachtopia.com. Connect on social @coachtopia.
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