This Ramadan, Swarovski presents a campaign that highlights the importance of making memories with loved ones, upholding the bonds of friendship and deepening a sense of connection to the world – all representing blessings of Ramadan.
To ignite a sense of wonder around the season, Swarovski follows five key storytellers as their preparations for celebrating unfold on social media. Each influencer represents a facet of Swarovski’s brand values – from inclusive self-expression to a focus on music, art, and culture.
- Shalma Ainaa (@shalmaainaa) is an advocate for female empowerment, an entrepreneur, and YouTuber;
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- Cik Manggis (@cikmanggis) is a singer, actress and social advocate who ran her own fashion charity booth to raise funds for the Azmeer Yusof Islamic Centre during the COVID-19 pandemic;
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- Asma’ Nasa (@asma.nasa) is a digital content creator that is really passionate about spreading positivity through visual story-telling and is currently in the works to launch her own brand this year;
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- Daiyan Trisha (@daiyantrisha) is a singer-songwriter and advocate for mental health and female empowerment; and
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- Yaya Zahir (@yayazahir) is an entrepreneur, TV host, and advocate for mental health who has always had a creative nature.
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In partnering with these five women, Swarovski represents an anchor of self-expression and reinforces the brand’s role in creating memories filled with joy.
These five influencers were donning stunning pieces from the Swarovski Symbolic Collection in the photoshoot for the campaign. The Swarovski Symbolic Collection spotlights celestial bodies – moons, suns, stars and the delicate passing of time – as representations of the wonders and mysteries that reveal themselves during this holy time. Refined rings, necklaces, pendants, earrings, and more are encrusted with Swarovski crystals, shown in all the colors of the night.
Read also: Swarovski’s New Brand Identity Revealed
