Bata has unveiled its new face for the brand – the popular Czech singer Lenny Filipova, who is a rising star across Europe, who’s popular song “Enemy” that tackles the same topics Bata deals with in its communications – like supporting female empowerment and diversity.
The cooperation with Lenny Filipova will be for one year where Lenny will perform at various Bata events and take an active part in the global campaign “Me & Comfortable With It”, which aims to reinforce healthy self-confidence and fight against prejudice. The main focus is on women, as it is crucial to remind them that every woman can be beautiful and comfortable with herself in everyday life and every situation.
“Music has the power to reach out to all parts of the world and our main focus is to tell women everywhere how important it is to be yourselves. Living life on your own terms; taking risks; making mistakes; getting up and starting all over again. No dream is too big. You are your only enemy, the only one holding you back,” said Lenny.
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