H&M is set to launch a new collaboration with the London-based Irish-born fashion designer Simone Rocha. The Simone Rocha x H&M collection will include Rocha’s signature womenswear, alongside menswear and childrenswear – the first time that Rocha has offered a wardrobe for the entire family. The collection is an amalgamation of a decade of design – a cross-pollination of Rocha’s sensibilities and signatures – a tribute to Ireland, Hong Kong, texture, shape, tactility, history, family, intimacy and joy.
Each category combines a full wardrobe; special occasionwear, including tulle dresses and tailoring, alongside knits, shirting, outerwear such as trenches, casual t-shirts, accessories, including Rocha’s signature sparkling jewellery and pearl-embellished footwear.
For women, there are tulle dresses in pinks, tartan and classic black. There is a special fil coupe floral dress, with full puff sleeves, and day dresses in organic cotton with broderie anglaise detailing. For outerwear, there are classic trenches, and, as is signature in Rocha’s collection, a special pink coat, here in sparkling tweed. Apron tops and dresses in tulle can be layered over other items; from slim dresses, to check trousers and short cloque dresses. There are cosy bubble knits, and wool cardigans with pearl decorations around the neck. Everywhere, there are classic Rocha elements; special tinsels, sparkling embellishments, floral motifs, frills and spherical cut-outs and full skirts blooming from neat waists. This is a rounded collection; for every day, there are spongy hoodies and joggers, and jersey t-shirts embellished with pearls.
For Rocha’s menswear debut, there are riffs on her classics; a reworked trench, with pearl embellishments on the collar, a rounded summer parka, Aran knits and cardigans, classic wool suiting and a vibrant checked blazer with matching drawstring trousers. There are shirting, hoodies and t-shirts in colour pallets of white, pink and black as well as some printed with photographs by Jacob Lillis, a long-term collaborator of Rocha’s.
Rocha has long played with scale and silhouette; and Rochas’ first ever childrenswear collection includes miniaturised versions of some of her classics, including smocks and frill dresses. There are Aran knit jumpers, cosy cardigans with pearl shaped-buttons, soft joggers and sweatshirts, and a button-through puffer, in pink floral, crafted from recycled polyester. The tartan that runs through the collection reappears on tiny dungarees. The childrenswear collection will be available online only, in sizes 98/104, 110/116 and 122/128.
For accessories, there are twists on Rocha’s footwear staples; brogues with pearl-shaped embellishments, alongside feather decorated ballerinas and slides. There are numerous sparkling choices for adorning hair and ears; beaded-bow earrings and matching tiaras, earrings decorated with real glass beads, flowers and hairslides, and sets of oversized bow hairclips. Also available are neoprene totes with bow details on the straps and various coordinating socks to match the collection.
The Simone Rocha x H&M collection’s womenswear selection will be available at H&M Lot 10 Shopping Mall on March 11 (no menswear and kidswear available in-store), and the full collection will be available online at hm.com.
In view of safe shopping and social distancing in store, there will be no physical queue and shoppers can apply for their digital queue online from Mar 8th. Check out the H&M Malaysia Facebook Page for more details.
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