Shot by photographer Glen Luchford, the new BOSS Eyewear Fall/Winter 2017 campaign once again stars Eddie Peng in the cinematic and evocative aesthetics of Old Hollywood movies reinterpreted for the modern day. The lightweight and sophisticated eyewear styles with ultrathin temples come in innovative material combinations and subtle colors.
“This season’s colors are more muted and subtle, which suits me perfectly. The truth is, I am instinctively drawn to quieter colors. The carbon and rubber range is especially appealing. It seems like such an unlikely combination of materials, yet everything comes together so elegantly,” says Eddie Peng.
The partnership between BOSS Eyewear and Eddie Peng started in Spring/Summer 2016. Eddie Peng perfectly embodies the youthful masculinity and modern sophistication of the brand. It is now the fourth-time Eddie Peng appears as the brand ambassador for BOSS Eyewear.
Read also: BOSS 2017 Eyewear Campaign Stars Eddie Peng
