Taiwanese-born actor Eddie Peng returns as the face of BOSS Fall/Winter 2016 eyewear campaign.
Marking the second time, where Eddie was shot by Inez van Lamsweerde and Vinoodh Matadin, the photoshoot took place in Padua, Italy.
BOSS Fall/Winter 2016 BOSS eyewear campaign is portraying a more aesthetic and relaxed look than ever. Eddie embraces masculinity and modern sophistication, qualities in line with the vision of BOSS.
Eddie says, “I hope this new campaign will inspire guys out there to look their best. I believe that design and comfort are always key, and the right eyewear will help boost
a person’s self-confidence. I especially like this season’s new range of sunglasses; they
are a bit retro but still have a modern and sporty touch.”
Each piece of BOSS Fall/Winter 2016 eyewear are ultra-lightweight and retro inspired yet modern shapes that represent technical precision and dedication to crafts.
Sharp and angular lines frame Eddie Peng’s chiselled cheek bones. BOSS Fall/Winter 2016 presents modernity with a contrast of old world charm in sunglasses that feature acetate frame rims seamlessly contoured with temple stems in matte brushed gold refinement. The charming photos are juxtaposed in raw urban energy, which evokes an ethereal contemporary classicism in Eddie Peng’s BOSS Fall/Winter 2016 glasses ensemble.
All in all, BOSS Fall/Winter 2016 is truly a sight to behold and would allow the discerning glasses wearer to be at the frontier of trendsetting.
Related: Eddie Peng as New Face for BOSS SS2016 Eyewear Campaign
