Since the departure of Maxwell Osborne and Dao-Yi Chow as co–creative directors of DKNY, the brand is laying low from the limelight for the time being. Taking to New York City with blossoming supermodel and actress Emily Ratajkowski, the Fall 2017 Campaign shot by Sebastian Faena and styled by Clare Richardson captured New York’s wild and unpredictable energy where impossibilities become reality.
Ratajkowski embodies the quintessential DKNY woman- confident, dynamic and unstoppable. Caught in the slip between real and surreal, midtown and downtown, the #ONLYINDKNY campaign follows Emily through the city to capture all facets of the New York woman’s personality.
The counterpoint to Ratajkowski’s New York woman is an unexpected cast – a street performer, an athlete, a mascot – the hard to miss personalities that have become an everyday part of the city’s streets.
Throughout her journey, Ratajkowski wears core pieces from DKNY’s fall collection that hearken to the innovative founding principles of its namesake. DKNY offers updates on its most iconic essentials, the logo puffer, the boyfriend blazer, the cold-shoulder turtleneck, the little black dress. These arrive in both muted tones of black, navy, and aubergine and bold hues of emerald and bliss red. The Fall collection emphasizes timeless style that serves the DKNY woman no matter her native city.
Only in New York are surprises waiting for you on every block. Only in DKNY can you reinvent yourself at any given moment.
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