H&M’s online store has officially launched last week via hm.com and on the H&M app. With the launch of e-commerce, customers in Malaysia will now have easy access to fashion and quality at the best price in a sustainable way with the click of a button.
H&M’s Shop Online will be offering a wider range of collections online than in-store with exclusive “online-only” pieces available all year-round, including ladies, men, teens, plus-size and a full children’s line.
For the launch in Malaysia, over 100 pieces are online exclusives, offering more styles and sizes that cannot be found elsewhere. Debuting also only for Shop Online is the H&M Edition concept, a new premium collection that boosts staples that men want to wear right now. Made from the finest fabrics like 100% soft cashmere, supima cotton/silk jersey, raw silk and lightweight summer wools, the H&M Edition collection will evolve and expand each season with new colours and introductions of the designed classics.
In celebration of the arrival of e-commerce, H&M Malaysia will offer a number of fantastic deals for customers. From now until 28th May, customers will get free delivery with any purchase online, and on top of this, fans who download the new H&M app or subscribe to Fashion News will enjoy 25% off one item online.
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