Launched in February 6, 2017 and conceived as the new FENDI communication project made by Millennials for Millennials, F IS FOR… now celebrates the 1st year anniversary with its first product, a gender-free t-shirt mixing art and street style.
Inspired by The Ring of The Future artwork, the unique performance that saw six young street artists from all over the world working together and writing the word FUTURE on the FENDI rooftop in Rome, F IS FOR… creates the first genderless t-shirt, dedicated both to men and women and symbolic of the new generations’ hope to overcame cultural barriers and diversity.
Featuring a streamlined unisex shape, the t-shirt shows The Ring of The Future pattern on the front lit-up by the tones of black and yellow on a white or black backgrounds. The F IS FOR… t-shirt will be exclusively available online on FENDI.com from February 6, 2018 onwards.
