FENDI launches a colorful Pop line of six T-shirts that announces its virtual Pop Tour starting from Rome and soon reaching other cities around the world. The Pop Tour T-shirts reinterpret names of famous areas in Rome with an ironic twist, highlighting the FENDI Fun side, such as Colosseo Beach, FENDI Palace, Appia Antica Boulevard, Testaccio Bay, Trastevere Sunset and Trevi Falls.
There are a Special Edition in exclusive for the Rome flagship boutique features the West Garbatella version, and Moscow Bay for the Moscow boutique.
Color combinations are pop and strong inspired by a tropical pop world combined with fun graphics representing palm trees, flamingos, sunsets in a contemporary stylized way, for a cool and fashionable woman.
The silhouette is the one of a classic short sleeves T-shirt yet featuring FENDI unique details as in the tears on the side and the back longer than the front. The T-shirts are in cotton with printed designs and glittery sequins embroideries.
The Pop Tour T-shirts will come in an exclusive packaging, a box that recalls its tropical and colorful graphics together with fun stickers to personalise it, and will be available on fendi.com and in FENDI Boutiques starting from April 2018.
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