In the words of Rihanna, ‘Where~ have you been, All my life~’?
Rihanna’s inaugural FENTY PUMA by Rihanna apparel, footwear and accessories collection finally hits stores worldwide beginning September 7th. Rihanna’s debut of this collection last February in New York took the fashion world by storm. Now everyone around the world can rock Rihanna’s Fenty duds!
In her debut collection, she drew inspiration from contemporary Japanese street culture and tradition by mixing cultural influences with gothic overtones and exaggerated volumes and proportions. The fashion icon challenged the traditional male and female silhouettes and blurred the lines between genders so her designs are unisex.
Expect these key styles in the first monthly drop such as the ground sweeping Mock Neck Maxi Dress and popular Rising Sun Lacing Sweatshirt and Sweatpant.
The Tear Away Track Jacket and Pant, Bra and Lace-up skirt will also be making its mark in the stores serving the fashion hungry and function needy. Every inch of her personality is depicted in every element of the range, and definitely not to be worn by the faint hearted.
New introductions will follow in October and November, including the original and new FENTY PUMA Creepers, her show-stomping Sneaker Heels and key accessories like the Mesh and Bandana Cap and signature Lace Up Backpack.
“This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with PUMA” says Rihanna, “I wanted to take PUMA to a new place with something unpredictable and unexpected. It’s Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way.”
For the Autumn-Winter ’16 FENTY PUMA by Rihanna campaign, Rihanna engaged Paris based creative agency M/M, photographer, Willy Vandeperre and stylist, Alastair McKimm, who brought the collection to life. Not forgetting the models Fei Fei Sun, Cong He, and Sang Woo Kim gave an edge to the campaign.
The worldwide release of the collection have commenced globally on September 7th at PUMA stores, PUMA.com and select fashion retailers such as Bloomingdale’s. In Malaysia, the AW16 Fenty collection will be available in PUMA KLCC and PUMA Sunway Putra Mall only.
For more information, visit puma.com or rihannanow.com.
Read also: Rihanna Drops the 3rd Installment of Her Fenty Puma Suede Creeper
