PUMA and Rihanna once again turn up the heat in Spring/Summer 2018 with the introduction of the fourth season of FENTY PUMA by Rihanna. The latest collection of FENTY PUMA by Rihanna introduces two main apparel drops under two dinstinctive creative directions: beach chic and motorsport.
Beachy and badass, the collection is a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. Masculine motorsport gear meets laced-up lingerie. Oversized, androgynous silhouettes are pairs with sexy skintight swimwear.
Rihanna continues to play with gender-fluid silhouettes and oversized shapes paired with sexy body-con styles. Perennial collection favorites are reimagined in new seasonal appropriate fabrics and colors. The classic Track Suit is updated with a surf-inspired twist with neon bungee cords and super lightweight rubber coated leather. The iconic lacing leggings were refashioned with bungee cords and cut outs up to there in pop colors from Cherry Tomato, Bae and Evening Blue. Stand-out details include two never-before-seen images of Rihanna in funky executions like triptych and distorted checkerboard overlays featured on best-selling styles like the Crew Neck Long-sleeve Tees, Short Sleeve Tees, and Oversized Hoodies.
The collection introduces Swimwear for the first time with curve-hugging mono-kinis and body confident bikinis, perfect for streetwear and pool parties. Swimwear pieces pair nicely with summer apparel must-have like Terry Toweling Hoodies, Oversized Graphic Sweatshirts, Basketball and Booty Shorts. The neon hits, wet-looked gel prints, wetsuit pullers and rubber patch details throughout the collection are a nod to throwback surf and extreme watersport culture.
Paying homage to PUMA’s history in motorsport, Rihanna transformed classic performance racing gear into runway-ready looks decked in tech materials such as lightweight leathers, nylon and air tech mesh. Technical race suits and driving pants rendered with checker flag graphics, sporty decals and motorsport gear go from forever faster to forever fashion.
The FENTY PUMA by RIHANNA Spring/Summer ’18 collection drop 1 launched at lifestyle and fashion retailers worldwide on March 15, with FENTY Avid dropping on March 30 and further drops following through May and June.
Read also: See All The Looks From FENTY PUMA by Rihanna SS18 Show
