FIZIWOO Presents “Journey” – A Decade of Timeless Raya Elegance

This year, FIZIWOO marks a major milestone with “Journey” — a Raya Ready-to-Wear (RTW) collection celebrating 10 years of exquisite craftsmanship, innovation, and storytelling.

A tribute to the evolution of Malaysian fashion, “Journey” reflects the brand’s triumphs, transformations, and treasured relationships with industry icons, stylists, and loyal customers. Each design is named after figures who played a pivotal role in shaping FIZIWOO’s legacy — Marion, Neelofa, Zaihani, and Minluna — making this collection a true homage to the brand’s journey.

For designers Fizi and Kai, “Journey” is deeply personal. Their recent Umrah pilgrimage was a pivotal moment, inspiring self-betterment and a new artistic direction. The collection embodies Hijra, a spiritual transition towards growth and renewal—a sentiment woven into every thread.

Drawing from the charm of old Arabic souks, “Journey” immerses wearers in the rich textures and colours of the Middle East:

• Typography: Arabic calligraphy influences the “Journey” logo.
• Campaign Aesthetic: Rustic yet refined, reminiscent of ancient souks.
• Color Palette: Warm desert tones—dusty sands, golden hues, and deep earthy shades.

Revisiting A Decade of Iconic Raya Designs

“Journey” revisits FIZIWOO’s best-selling Raya RTW designs from the past decade, refining and reinventing them with contemporary craftsmanship. The collection elevates its signature silhouettes with modern touches, while luxurious fabrics and couture-inspired draping bring each piece to life.

Meet the Muses: Diana & Nadia Nasimuddin

FIZIWOO’s “Journey” Raya 2025 RTW is fronted by Diana and Nadia Nasimuddin, the modern heiresses of the NAZA Group legacy. As entrepreneurs, fashion icons, and mothers, their strength and style perfectly embody the spirit of the collection.

The Largest FIZIWOO Raya Collection Yet

Womenswear

FIZIWOO’s largest Raya collection to date features 32 stunning womenswear SKUs, each thoughtfully designed to cater to both modern and modest fashion sensibilities. Standout elements this year include:

• Draping Details – A signature of FIZIWOO’s couture craftsmanship, now seamlessly integrated into RTW pieces.
• Crystal Bow Embellishments – A delicate touch of sophisticated sparkle, perfect for the festive season.
• Luxurious Fabrics – Polyblend Brocade, Cotton Lace, and intricate embroidered textures enhance the collection’s opulent appeal.

Menswear

In response to overwhelming demand, FIZIWOO introduces its first-ever Baju Melayu collection, reinterpreting this classic attire with modern refinements:

• Pinstripe Textures – A contemporary twist on timeless elegance.
• Spread English Collar + Cekak Musang Fusion – A bold yet harmonious blend of Western and Malay heritage elements.
• Reinvented Kurta – Available in 30 colour options, featuring embroidered cotton linen for a sophisticated and elevated look.

“Passage” Raya Lux 2025: An Exclusive High-end RTW Collection

Other than the “Journey” collection, Fiziwoo also presents “Passage” Raya Lux 2025, a high-end ready-to-wear collection that redefines luxury with refined craftsmanship and modern elegance. Inspired by personal growth, it offers 15 womenswear and 7 menswear designs, blending sophistication with intricate detailing. The collection’s muse, Che Puan Sarah Shahdan, embodies grace and spirituality, balancing high fashion with an active, mindful lifestyle.

Inspired by artisanal craftsmanship, “Passage” showcases Fiziwoo’s signature knot draping technique, couture Tambour beadwork, and intricate embroidery incorporating Desert Flower and Islamic Arabesque motifs. The collection features luxurious fabrics, including Abstract Floral Jacquard, Organza Jacquard, Velvet, and Crepe, in pastel and jewel tones.

This exclusive collection, limited to only three pieces per design, is priced between RM4,300 – RM5,300 and available for pre-order within 7–10 working days.

Raya Scarf ’25 Collection Collaborations: TV3 & YB Nurul Izzah Anwar

This Raya, FIZIWOO partners with TV3 as the official Raya designer, dressing Malaysia’s top newscasters and program hosts throughout Ramadan and Syawal. Additionally, the brand collaborates with the TV station and YB Nurul Izzah Anwar for the Raya Scarf ’25 Collection, with 10% of proceeds donated to MAHAR, a non-profit initiative dedicated to supporting underprivileged women and children.

The exclusive scarves collection features two elegant designs in five stunning colours, crafted from YB Nurul Izzah’s favoured premium Cotton Voile for a lightweight, breathable drape. Measuring 45 inches for versatile styling, each RM68 scarf includes a Fiziwoo monogram pin and dust bag, perfect for festive gifting.

Exclusive Partnerships: Gifts With Purchase

FIZIWOO partners with Make Over for a RM150,000 Halal-certified makeup giveaway with purchases. Additionally, as the featured designer for Guardian Malaysia’s “Serlahkan Perayaanmu” campaign, FIZIWOO offers exclusive gifts with purchases over RM150.

Where to Shop

The Fiziwoo “Journey” Raya 2025 collection is available online and in select stores:

• Womenswear Price Range: RM538 – RM788
• Menswear Price Range: RM188 – RM348
• Available at:
  • • FIZIWOO Store at KL East Mall (location)
    • August Store at Pavilion Damansara (@itsauguststore)
    • Online store: www.fiziwoo.com
    • Pop-up Booths: BSC Raya Bazaar, Absolut Raya (MiTEC KL), Absolut Singapore (Singapore Expo)

Explore the collection now at www.fiziwoo.com and begin your own Journey.

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