GUESS Malaysia soared to new heights with Fly with GUESS, the country’s first-ever fashion hot air balloon event at TRX City Park Skylight Plaza Rooftop. Held from February 26 to March 1, 2025, the four-night celebration combined bold style with breathtaking views, offering an unforgettable fusion of fashion and adventure.
The event kicked off with an exclusive preview night for media and content creators, generating social buzz and captivating audiences online. Throughout the celebration, GUESS shoppers at the TRX store enjoyed a complimentary hot air balloon ride, elevating their shopping experience—literally. Guests also indulged in curated photo spots, light refreshments, and interactive experiences, making every moment Instagram-worthy.
The Fly with GUESS event set a new benchmark for experiential fashion in Malaysia, offering an extraordinary way to engage with the brand. For those looking to stay updated on future activations and exclusive events, follow @fjbenjamin.my on social media and be part of the next adventure.
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