Lady Gaga is starring in Tiffany & Co.’s latest Legendary Style campaign, which sees the launching of the brand’s latest fashion jewelry collection, Tiffany HardWear. Tiffany & Co. will debut its campaign for the first time in a 60-second film live during the Super Bowl LI on Sunday, February 5.
Lady Gaga, a true New Yorker and style icon who is fiercely feminine and fearlessly original, goes unscripted in the film about her lifelong passion for the Brand, and more importantly, about her own creative journey towards self-expression and empowerment. Catch a glimpse of the film below.
Lady Gaga personifies the women who are part of Tiffany & Co.’s Legendary Style campaigns, women who are true originals and make their own rules.
“In New York, you’re born knowing that Tiffany is the best, and that it is where the magic happens. The Brand is definitive and iconic, yet continues to push and evolve with the times,” said Lady Gaga.
The campaign embodies the strength and spirit of the modern woman, imbued with the soul of New York, fitting of its latest Tiffany Hardwear collection consisting of bold 18k gold and sterling silver pieces of earrings, rings, necklaces and pendants inspired by a unisex bracelet from 1971 in the Tiffany Archives.
Did you know?
Tiffany has handcrafted the Vince Lombardi Trophy for the Super Bowl champion for each of the past 50 years but, the Brand has never before been featured in a Super Bowl advertisement.
The campaign was creative directed by Tiffany’s in-house team in partnership with Grace Coddington, and shot by David Sims. The 60-second film will be available Super Bowl Sunday on Tiffany.com.
The Tiffany HardWear Collection will be available on Tiffany.com beginning May 2 and in-store worldwide on April 28, with limited and exclusive pre-orders available in the U.S. beginning February 5.
For additional information, please visit Tiffany.com or @tiffanyandco #TiffanyHardWear
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