Gentle Monster x Jennie Present Jentle Salon: Their Third Spectacular Collaboration

Jennie fronts the Jentle Salon Campaign (Image provided by Gentle Monster)

K-Pop superstar Jennie and visionary eyewear brand Gentle Monster have teamed up once again, this time for “Jentle Salon” – a collaboration that pushes the boundaries of eyewear and personal expression.

Jentle Salon boasts eight unique frame silhouettes, some featuring innovative details like detachable charm temples or even temples that double as hair barrettes. Eleven whimsical charms, designed by Jennie herself, add a playful touch and reflect her personal favourites – from capybaras to fluffy clouds.

The full Jentle Salon collection, featuring both frames and charms, will be available through Gentle Monster’s online and physical stores, from May 1st, 2024. But for a truly immersive experience, mark your calendars! The Exchange TRX Kuala Lumpur will be transformed into a fantastical “Jentle Salon” pop-up launching on July 5th, 2024.

Get ready to step into a world designed by Jennie and brought to life by Gentle Monster. Think nostalgic stuffed animals reimagined as mythical unicorns, all centered around a giant, hairpiece-adorned unicorn. This whimsical pop-up, a celebration of self-expression and playful style, will be appearing in 13 cities worldwide, including Seoul, Tokyo, Osaka, Shanghai, Beijing, New York, Manila, Singapore, Taipei, Los Angeles, Hong Kong and Kuala Lumpur, offering fans a chance to explore the complete Jentle Salon collection and unleash their inner Jentle Salon muse.

Read also: Gentle Monster Unveils Bold & Innovative 2024 Collection