H&M collaborates with the luxury Italian brand Giulia Heritage on a collection with a modern take on Italian heritage made from materials from more sustainable sources. Family-owned and known for their flawless tailoring, Giuliva Heritage take classic menswear silhouettes into the world of womenswear. Margherita Cardelli and husband Gerardo Cavaliere, Giuliva Heritage’s founders, are passionate about long lasting fashion in great fabrics. In line with both brands’ journey to circularity, recycled fabrics have been used throughout the collection.
“It was wonderful to work with H&M on this collection. Together, we created easy transitional pieces with designs that stand the test of time. We were especially delighted to use recycled materials with every look. We have always been passionate about authentic, meaningful fashion that lasts and this collection undoubtedly captures that.” – Gerardo Cavaliere and Margherita Cardelli Cavaliere
In the beginnings of Giuliva Heritage, Margherita often used to borrow from Gerardo’s wardrobe, regularly dressing in his clothes. In keeping with this ethos, Giuliva Heritage x H&M features traditional shirting, strong tailored blazers and contemporary trench coats in recycled wools, recycled polyester and organic cottons. Accompanied by flowing blouses, dresses and wearable coordinating separates, these looks offer a concise, classic wardrobe. Time-honored tones of beige, navy, dusky blue and burgundy feature alongside pinstripe and glen plaid, and added details include cowl-necklines, bishop sleeves and high waists.
“With H&M’s conscious fabrications and Giuliva Heritage’s enduring designs, we’ve created long lasting pieces that we hope our customers will pass down from generation to generation.” – Maria Östblom, Head of Design Womenswear at H&M
The Giuliva Heritage X H&M collection will be available exclusively on hm.com from 3 September.
