As we featured before, GUESS Jeans Spring 2018 advertising campaign features a new face, Jennifer Lopez. The campaign was art directed by Paul Marciano, Co-Founder of GUESS?, Inc., and shot by fashion photographer Tatiana Gerusova which drew inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood.
The campaign pictures Jennifer Lopez in an elegant villa, where the images evoke classic GUESS campaigns with influences of Jennifer’s aesthetic and personal style.
The Spring women’s wear assortment offers a denim heavy mixture of silhouettes in the form of slim-fit jackets, jumpsuits, rompers as well as high-rise skinny jeans in blue and white washes. Long bell- sleeved lace mini-dresses accentuate curves and are flattering year-round, while sheer sequined lavender and white tie-dye printed dresses provide a chic and glamourous touch to any wardrobe. Cherry red high-waisted wide-leg trousers strikes a balance of fashion-forward and flattering when paired with a graphic tee. Flirty gingham printed shorts paired with a classic white button down shirt tied at the waist are signature GUESS silhouettes that never go out of style.
Read also: Jennifer Lopez Stars In GUESS Jeans Campaign For Spring 2018
