This year, HABIB, the renowned local jeweller, celebrates the spirit of Raya with its annual Rantaian Kasih campaign, themed around the art of Anyaman (weaving). This theme signifies the strong bonds between families and communities, echoing the essence of the festive season.
HABIB’s Rantaian Kasih 2024 campaign goes beyond offering exquisite jewellery. It aims to preserve Malaysia’s cultural heritage by highlighting the intricate beauty of Anyaman. The campaign launch event, held at The St. Regis Kuala Lumpur, featured a fashion show showcasing the new collections and a special performance by renowned artists.
Executive Chairman of HABIB Group, Dato’ Sri Meer Habib, stated, “HABIB holds the responsibility to preserve timeless heritage and encourage cultural appreciation. We chose Anyaman as this year’s theme to ensure this tradition continues to thrive.”
The campaign features diverse ambassadors, including Amyra Rosli and her family, Sharifah Rose, and Ezzanie Jasny, reflecting the rich tapestry of Malaysian society. Their positive energy and connection with the brand resonate with the core values of Rantaian Kasih.
The Rantaian Kasih 2024 collection features a variety of stunning pieces to cater to different styles and preferences:
- Oro Italia 916 collection: Featuring modern and contemporary designs.
- Clara Collection: Offers trendy and colorful pieces in unique hues like purple, pink, and blue.
- Diamond and gemstone Anyaman collection: Inspired by the art of Anyaman, with intricate motifs crafted in 750 gold (18K) and paired with sparkling diamonds and gemstones.
- Long chain necklace collections: Perfect for pairing with hijabs.
- Matching mother and child sets: Create a coordinated family look for Raya.
- Men’s Collection: Featuring exclusive Butang Baju Melayu and silver palladium rings adorned with diamonds and gemstones.
- 999.9 Gold Wafer Coin Anyaman Edition: Unique and thoughtful gifts for loved ones.
The artistic touch of Anyaman extends beyond the jewellery, woven into the campaign visuals, packaging, and even the Raya money packets. HABIB emphasises the high-quality craftsmanship and delicate touches evident in each piece, reflecting the dedication to heritage and attention to detail that define the brand.
The Rantaian Kasih 2024 campaign runs nationwide from March 12th to April 9th, 2024. Visit www.habibjewels.com or follow HABIB on social media for more information and stunning visuals of the collection.
Read also: Discover the Beauty and Meaning of Pink Tourmaline with HABIB
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