H&M releases its latest Denim Days campaign starring Hailey Baldwin. The 20-year-old previously appeared in the brand’s Coachella-inspired collection last year.
The collection features new denim pieces from distress details and patchwork on jeans and skirts to chambray shirts and light-washed denim jackets. Styled effortlessly with ribbed jersey bodysuit, an oversized sweater or hoodie in neutral shades.
In conjunction with the denim campaign, customers who purchase any denim piece at H&M Lot 10 Store will be able to customise their fashion item at the DIY station located exclusively at Level 1, Ladies Denim Department of the flagship store. From initials embroidery to stencil painting and studs embellishments, customers can personalise their denim and give it their own style.
That’s not all, customers can enjoy 15% off their jeans if they snap a photo of the item in the fitting rooms and present the photo upon purchase.
This offer is valid from February 27 to March 1 (at H&M Lot 10 Store) and for the rest of the stores from February 16 to March 1.
Read also: Bring It (aka Your Unwanted Clothes) to H&M
