Rado, the prestigious watchmaker renowned for its innovative designs and material mastery, hosted a vibrant ribbon-cutting ceremony on July 9th to mark the official opening of its stunning new boutique at the Exchange TRX Mall. The event was graced by the popular cosplayer Hakken, adding an extra dash of excitement. Having opened its doors earlier on January 19th, 2024, the RADO TRX store perfectly captures the brand’s essence, providing a truly immersive “Master of Materials” experience for all watch enthusiasts.
The RADO TRX boutique delicately translates the brand’s design philosophy into a physical space. Inspired by Rado’s core principles – visionary research, cutting-edge technology, and material mastery – the design is a minimalist masterpiece. Clean lines and gleaming surfaces bathed in warm bronze tones dominate the space. Textured brushed bronze panels add a touch of depth, while subtle light effects create a welcoming ambiance throughout the compact 37 sqm footprint.
The heart of the boutique lies in its exquisite display of over 250 RADO watches. From the iconic Captain Cook and Centrix lines to carefully curated favorites, each piece is a testament to Rado’s innovative spirit. Passionate specialists are on hand to share their expertise and enthusiasm with both longtime RADO aficionados and those newly discovering the “Master of Materials” legacy.
The RADO TRX boutique is located at Lot G.27, Ground Floor, The Exchange TRX. Immerse yourself in the world of Rado’s watchmaking artistry and discover your perfect timepiece at this stunning new Rado TRX boutique.
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