Shopping for new attires will make it to the top of everyone’s to-do list when Ramadan approaches, and all through the month until the most awaited Hari Raya celebration begins. Fellow Malaysians can now enjoy a hassle-free, anytime anywhere shopping experience with Go Shop’s exclusive locally designed Muslimah clothing brand, Hawa Adara.
Hawa Adara’s exquisite line of robes (jubah) and scarves (hijab) were featured during Go Shop’s Ramadan-Raya Showcase event, alongside other brands of attractive Ramadan-Raya collections available from the multi-platform retailer. Sashayed beautifully during the fashion show segment, all eyes were on Hawa Adara’s simple yet sophisticated wears. Present at the launch was Hawa Adara’s Brand Ambassador Fara Fauzana, a leading TV and radio personality.
Hawa Adara’s maiden line consists of three collections namely Tudung Sofea, Tudung Baiduri and Jubah Aaira. Tudung Sofea is a versatile basic collection of head scarves while Tudung Baiduri is a more sophisticated collection for special occasions and celebrations. The Jubah Aaira collection complements the line with comfortable basic jubah designs.
Go Shop’s Chief Executive Officer, Grace Lee said, “With Ramadan fast approaching, our priority is to provide valued Muslim shoppers the convenience to purchase affordable apparels that are comfortable, respectful of Muslimah values yet fashionable. Hawa Adara’s range of attires are tailored with materials and styles that can be donned comfortably throughout the day.”
Tudung Sofea comes in a set of six basic colours – pink lilac, dusty rose, olive, teal, grey and navy. Suitable for any occasion, the set is priced at RM149 each. Whereas, Tudung Baiduri comes in a set of four colours – red, light brown, green and purple with beautiful crystal embellishments on each scarf. Priced at RM199, a black inner cap will be given as a free-gift too.
The classic and elegant Jubah Aaira comes in a set of two vibrant colours – persimmon and blue, suitable for any modest, elegant woman. The A-cut design of Jubah Aaira complements any body shape and is nursing and Wudu’ friendly. It comes in various sizes, and is priced at RM199, with a yellow head shawl included as a free-gift.
“We place utmost importance on customer satisfaction. Prior to launching Hawa Adara, we studied consumer preferences in the Muslimah segment – one that is important to Go Shop as a multi-platform shopping destination of choice. In developing the collections, we take into consideration the needs and preferences of our customers be it the product, design, fabric and colour choices. Thanks to the support of our customers, we have recently passed our one million customer mark in Malaysia and we continue to work to strengthen our presence in the market by delivering the best customer experience end-to-end customer,” added Lee.
She explains, “We have a lot of exciting new initiatives being launched including the LIVE simulcast of our home shopping programmes on social media platforms like Facebook which has raised the Go Shop brand profile and attracted a new connected segment of customers. We are also launching new shows including new formats such as “Go Pak Nil” which debuts on 10 May, airing live every Wednesday from 10.00 am to 12.00 noon.
“This will be a fun, entertaining and informative format with Datuk Aznil Haji Nawawi as host and “Guru of Living”, featuring Go Shop’s Super Star, Latest and Hottest products as well as New Arrivals. Datuk Aznil will also be sharing his experiences, stories and smart living tips with featured products,” added Lee.
This Ramadan and Syawal, Go Shop will also offer a wide range of products from various categories namely fashion, beauty, living, household, kitchenware, appliances, digital electronics, furniture and health/fitness. In the Islamic lifestyle category, it is also planning to launch an exclusive range of Naelofar Hijab, Fazbulous Kurung Pahang from Fazura’s House of Dolls, premium Royale Orchid printed shawl and telekung, Leanen tudung, Jubah Raya and Tudung Eyelash from Najjah, Camelia Jubah, Nur Aishah pants suits among others.
For more information on Go Shop, visit www.goshop.com.my.
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