This year, H&M is ushering in the Chinese New year with a group of unique talents including Rising fashionista Lamuyangzi, award-winning Chinese women’s footballer Wang Shuang, Asian supermodel and singer David Yang, a member from an upcoming Chinese girl group “SiS” Veegee and the world’s hip-hop champion Xiao Jie together with his son, dedicating and bringing a uniquely different 2021 Chinese New Year campaign.
Taking inspirations from various beautiful stories of homecoming during the most important Chinese celebrations of the year, the new H&M 2021 Chinese New Year campaign film embodies a theme of “Connect All Differences” which echoes the authentic H&M’s brand DNA, advocating the heart-warming power of diversity and inclusiveness in a new way.
In the film, Veegee and David Yang took a brand new rendering of the classic song “You Got The Love” as the theme song and this aptly conveys the meaning of “Connect All Differences” with their soulful voices, marking a perfect highlight for the campaign.
Offering a wide range of fashionable and festive appeals and accessories for women, men, teens and kids, the H&M 2021 Chinese New Year collection is now available online at hm.com and in-store. Prices range from RM54.95 for tops, shirts and blouses, RM74.95 – RM129.95 for dresses, knits and sweaters and up to RM157.95 for outerwear. Kids items are priced from RM39.95 onwards.
From now till 31st Jan 2021, shoppers will receive 2x vouchers per bag of garments donated to our garment collection initiative. Each voucher entitles you to 15% off an individual item. Terms and conditions apply.
Read also: Kate Spade New York Celebrates Lunar New Year with Disney’s Clarabelle & Friends
