Last week, H&M celebrated its 2018 Conscious Exclusive collection with an intimate cocktail party in Los Angeles, hosted by Ann-Sofie Johansson, creative advisor at H&M, attended by campaign star Christy Turlington Burns, Paris Jackson, Naomie Harris, Kate Bosworth and Amanda Seyfried, among others. The collection, inspired by the creative home of 19th and early 20th-century Swedish artists Karin and Carl Larsson, will only be available in H&M Lot 10, as well as online at hm.com, from April 19th, 2018.
“It was amazing to see so many of the Conscious Exclusive pieces on such inspiring people tonight. We’re very proud that the collection continues to be such a trailblazer – the floral jacquard pieces and lace dresses made from ECONYL®, for example, really highlight the beautiful craft and powerful femininity of Conscious Exclusive and clearly show how sustainability and fashion are truly compatible,” said Ann-Sofie Johansson, creative advisor at H&M.
Conscious Exclusive is a recurring collection of exquisite pieces that showcase the increasing possibilities of sustainable fashion with a focus on development and innovation. This year H&M introduces ECONYL® – 100% regenerated nylon fibre made from fishnets and other nylon waste – as well as recycled silver for the first time.
Read also: First Look: H&M Conscious Exclusive 2018 Collection